Get ready to embark on a trip down career memory lane.

Or, just download a much more visually appealing copy of my resume.

 

Keller Williams

Two weeks after starting as an editorial associate at Keller Williams, I got to work my first-ever Family Reunion - the company’s largest event of the year, which brings together thousands of agents.

After the event went digital due to the pandemic, I was able to return on-site, this time as a content editor running photo and video storytelling efforts.

Freelance | Remote | 2019 - Present
Content Writer

  • Create a mix of longform editorial pieces and SEO-optimized content for clients including Headspace, Hipcamp, Tinder, Openfit, Dame Products, Sleep.com, and Vitamin Shoppe Blog.

LIVESTRONG.COM | Los Angeles, California, USA | 2017 - 2019
Content Editor | Jul 2018 - Mar 2019

  • Pitched, assigned, and edited up to seven SEO-optimized pieces of editorial content per week.

  • Copywrote, curated, and project managed 12 newsletters per week, with a reach of 2 million subscribers, and increased sessions by 34 percent Month-Over-Month and 20 percent Year- Over-Year between 2018 - 2019.

  • Managed the site's editorial calendar and a team of four freelance writers, and assisted in developing overall site content strategy.

Associate Editor/Editorial Intern | Aug 2017 - Jul 2018

  • Pitched, assigned, wrote, and edited up to four slideshows, news, and evergreen pieces of content per week.

  • Managed, curated, and optimized content for LIVESTRONG.COM's content partnership with AOL, growing partnership traffic by 30 percent.

  • Produced and packaged LIVESTRONG.COM's annual swimsuit guide and holiday gift guide, including writing the copy, securing 70+ PR samples, casting models, and creatively directing the accompanying photoshoots.

New Mexico State University | Las Cruces, New Mexico, USA | 2014 - 2015
University Communications Writer

  • Authored 50+ news releases, feature stories, and profile packages for distribution on New Mexico State University's official website, and outlets including USA Today, the Las Cruces Bulletin, and the Las Cruces Sun-News.

  • Managed and moderated the NMSU News Facebook page (a combined audience of 21,000 people).

NMSU

As a news writer at NMSU, I formed close connections with the campus community and shared intriguing stories of the university’s most impressive students, faculty, and staff.

Keller Williams Realty | Austin, Texas, USA | 2020 - 2022
Content Editor | Aug 2021 - May 2022

  • Managed editorial calendar, a four-person freelance team, and the content creation process for digital publication Outfront, bringing in between 80,000 - 100,000 monthly sessions and leading to a 12.8 percent increase in pageviews.

  • Collaborated closely with public relations, social media, design, and video teams to ensure consistent storytelling across all Keller Williams platforms.

  • Project managed several important cross-departmental initiatives, including a quarterly B2B2C customizable magazine, the company's quarterly results announcements, and major event photoshoots.

  • Interviewed and wrote profile pieces on company executives and top-performing real estate agents across the Keller Williams ecosystem.

Editorial Associate | Feb 2020 - Aug 2021

  • Streamlined content creation process for Outfront and increased collaboration among team members in a remote environment by strategically using project management and communication software.

  • Increased Outfront's organic search traffic by 432 percent in partnership with the team's digital marketing analyst, and increased users by 24.7 percent as of Feb 2020.

  • Wrote 1-2 SEO-optimized pieces of content per week and provided additional miscellaneous copywriting support on social media, video, and ad-hoc marketing asks.

  • Put together Outfront Weekly, the publication's 40,000+ subscriber email and a top traffic driver.

LIVESTRONG.COM

At LIVESTRONG.COM, I produced our first-ever inclusive swimsuit guide. I scouted our models, worked closely with the photographer, secured all swimsuits for the shoot, and even wrote the accompanying piece.

Consensus Inc | Los Angeles, California, USA | 2016 - 2017
Marketing Coordinator | Jan 2017 - Jun 2017

  • Maintained the company's social media platforms and blog, provided copywriting for the website.

  • Supported marketing and new business project leads by assisting with research, outreach, and proposal preparation.

Community Engagement Intern | Oct 2016 - Dec 2016

  • Aided in developing community engagement and grassroots communications strategies and supported the account teams with outreach activities, including door-to-door walks and community meetings, by staffing events, and with logistics beforehand.

  • Coordinated the development of content for websites, blogs, and social media for clients in the real estate and education sectors.